Leadership Change at Massive Entertainment


After 17 years at Massive Entertainment, and 12 years as the studio’s Managing Director, David Polfeldt is now moving on to pursue other challenges at Ubisoft.  

David Polfeldt joined Massive Entertainment in 2005, and has been the acclaimed studio’s MD since 2009, following its aquisition by Ubisoft. Today, David shared that he will be stepping down from the MD role on July 1 and will take a six-month sabbatical. Following this leave, he will return to Ubisoft in a new strategic role.  

“Seventeen years ago I joined a small Malmö-based indie-studio in a role that the founder defined as ‘Mister FixIt’. Little did I know what a roller-coaster adventure it would become!” says David Polfeldt.  

“When we signed Star Wars, and finally completed our beautiful building Eden in 2020, I felt an overwhelming sense of completion, as if I had achieved everything I once dreamt of.  

Standing on the solid foundation of The Division, Avatar, Snowdrop, and Ubisoft Connect, the studio is in fantastic shape, and I am exceptionally grateful for what we have accomplished together. Before I embark on a new adventure in Ubisoft, I will try something else which is new and exciting to me: a long break! Wish me luck, and see you in 2022.” 

Everyone in the studio extends our sincerest thanks to David for his leadership, wishes him all the best during his well-earned break, and looks forward to welcoming him back to Ubisoft next year!  

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