Aug 30, 2021

Raising climate awareness in the video games industry

Massive Entertainment has partnered with green industry organization PlayCreateGreen as part of our strategy to make Massive more environmentally sustainable!

In 2019, more than 40 Nordic game companies gathered at the annual Bornholm Game Days, during which they all agreed on making the climate issue one of our industry’s top priorities.

The agreement resulted in PlayCreateGreen, an organization initiated by Nordisk Games and led by Svenska Dataspelsbranschen (Swedish Games Industry). The initiative was made possible thanks to the involvement of several Nordic game companies, including Massive Entertainment.

While still in an early phase, the long-term ambition of PlayCreateGreen is to raise climate awareness in the video games industry, reduce negative impact on the environment and to lower our collective carbon footprint. This ambition is made possible thanks to continuous knowledge sharing of best practices between its members.

“Everyone has something to share and something to learn, and by working together we can make real and vital long-term change. We hope PlayCreateGreen can inspire people in our industry to reflect over what we can do to become more sustainable,” Karolina Lundin, CSR & Communications Manager at Massive Entertainment, says.

We hope PlayCreateGreen can inspire people in our industry to reflect over what we can do to become more sustainable.

As of today, the supporter list includes companies such as Nordisk Games (Egmont), Landfall, Embracer Group and Advenimus, and Massive Entertainment, and the hope is for the community to keep growing, inspiring a broader group of companies to implement new sustainable solutions.

We look forward to updating you on our collective work and efforts for a greener industry and planet!

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