We are happy to announce the launch of a new campaign for the Snowdrop Engine. Used by Ubisoft studios all over the world for a range of different game projects we are for the first time ever giving you a look into the tools, features, and development of the engine, along with content diving deeper into the tech and future of Snowdrop.
Snowdrop started out as an R&D project at Massive Entertainment – a Ubisoft Studio, and was originally developed alongside Tom Clancy’s The Division, released in 2016.
Since then, the engine has grown globally, and is now used by Ubisoft studios from Canada to Japan. It’s been used to develop games such as South Park: The Fractured but Whole, Mario + Rabbids: Kingdom Battle, and Starlink: Battle for Atlas – all thanks to the engine’s powerful flexibility and control given to the content creators.
A CENTRALIZED HUB
As the use of the engine has grown, so has the team, and as a result, there is now a need for a centralized hub to find everything Snowdrop, which is the core of the new campaign now being launched. This Snowdrop website is the stepping stone, and a way for us to invite interested parties to learn more about the engine, as well as bringing existing users closer.
“With a growing interest of the Snowdrop engine both internally at Ubisoft, and externally, we want to work to engage with our community,” explains Linda Malmgren, Communications Director at Massive Entertainment.
“We believe that through collaboration and knowledge sharing we can bring our engine towards the future and not only make it future proof, but also make it truly flexible for all games, which is why we are now launching a long-term commitment to our community where we promise to increase our knowledge sharing, listen to developer needs and share updates and successes.”
BUILDING COMMUNITY AND COLLABORATION
For the first time ever, non-users of the Snowdrop Engine can learn more about its features, tools, and development through this website, to get closer to the development of our games. There will also be opportunities to learn more about how different projects have used Snowdrop in the past, and what the future might hold through deep diving knowledge sharing articles with experts from Ubisoft studios from all over the world.
This campaign showcases the best qualities of Snowdrop. It’s an opportunity to build community, to share and to collaborate around making Snowdrop the best game engine possible. Ola Holmdahl – Production Manager, Snowdrop
“Snowdrop is an amazing game engine that is being adopted by more Ubisoft teams every year. This campaign showcases the best qualities of Snowdrop. It’s an opportunity to build community, to share and to collaborate around making Snowdrop the best game engine possible,” says Ola Holmdahl, Production Manager for the Snowdrop Engine.
“Our community of game makers – past, present, and future – is the foundation of Snowdrop’s strength: the brilliant programmers who laid its foundation, the talented team that improves it every day, and the outstanding people who will join us and add their own inspiration to the engine.”
Stay tuned for more content about Snowdrop, what it can do, and where it’s going.