Life at Massive

Working as a Community Developer on Tom Clancy’s The Division 2

In late March, Daria Ilyina, our new Community Developer for Tom Clancy’s The Division 2, joined us here at Massive. With Title Update 15 just around the corner, she has already got a busy schedule, but we managed to grab her to answer a few of our questions to get to know her better.

Daria Ilyina, Community Developer on Tom Clancy’s The Division 2

“Before I decided to pursue a career in gaming, I was working for insurance and oil and gas companies,” she tells us. “Long story short, after 2014 I realized it was not me for me anymore, and since I had a passion for community and gaming, I applied for my first Community Management job.”

Her previous experience in IT analytics and customer & partner relationship helped Daria to quickly adjust to a brand-new working environment and gave her new ways to use her skills and expertise. “Despite the popular belief that the community discipline is just a way of breaking into the gaming industry,” she says, “I knew that this is what I was truly passionate about.”

Which titles did you work on before?
Lost Ark, Warface, Conqueror’s Blade, Prison Architect, a bunch of FTP mobile games and some other titles that are yet to be announced.

What excited you about The Division 2?
The continuation of the story and The Division 2 endgame trailer that featured the Black Tusk and their robot dogs!

Please accept marketing-cookies to watch this video.

What are your first impressions of the Division community?
Three words come to mind: passionate, demanding, and artistic. Even though it can be tough sometimes, there are always those who continue to inspire us with their ideas, creations, critique, and constructive feedback. It’s the community who I work hard for every day.

I have been a part of The Division community myself since the first game came out, and till this day it never ceases to amaze me how creative the community is.

What is it like to work in a Community team?
Amazing and inspiring! The Community Management discipline attracts creative individuals from all kinds of backgrounds – from content creators and copywriting specialists to Social Media Managers and live streaming gurus. It is a perfect opportunity to share the experience and learn from each other.

But primarily, it is a collaborative process. ‘Teamwork makes the dream work’, as the saying goes. Of course, we are working together to achieve a common goal, but it is also very important not to forget about helping each other to attain our full potential.

Also, the memes.

What will be your first steps as Community Developer?
Too late for the first steps, I’m afraid. With the ongoing PTS and TU15 release preparations I feel like I have already run a marathon!

Jokes aside, my primary goals as a Community Developer are not only limited to facilitating the communication between players and developers and ensuring that KPIs are met timely, but also creating safe spaces for the most vulnerable community members and building meaningful relationships with gamers through friendliness, transparency, and information awareness.

What is your first impression of Massive?
They are exceptional people here! I am glad to have joined the company at such an exciting time.

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